It’s true that B2B and B2C web stores both have search, navigation, detailed product information and personal account history pages. But the similarities fade soon afterwards. B2B does not embody the same challenges B2C does. Most B2B businesses have complex ordering processes, large collections of attributes and elaborate back end systems. Setting up can seem very long and complex, since a lot more information needs to be processed. But there’s a shortcut.
Using your ERP system as the start – and centre – of your web store makes setting up easy as 123. Your sales portal can be set up right out of the box, without a big investment. It takes full advantage of the information that is already stored inside your ERP. This makes your web store and your ERP perfect partners.
So logically, Dynavics and Sana Commerce have decided to partner up. Dynavics as your ERP system’s experts, and Sana, as your web store solution vendors who can leverage it. This gives you, as a Dynavics customer, the chance to benefit from your ERP, meet the needs of your customers and even anticipate/exceed them!
B2B buyers want the freedom to purchase goods whenever and wherever it suits them. They want to see the right stock level, their order history and their own negotiated discounts.