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Powering Retail with Data-Driven Insights

Retail never stands still - and neither should your data. That’s why change++ has partnered with Dynavics, specialists in Microsoft Dynamics 365 Business Central, to help retailers turn real-time insights into faster, smarter decisions … 

Mark Channen
Read time 2 min
15 October 2025, last update 25 November 2025

In an era when cybersecurity and regulatory compliance are non-negotiable, businesses need ERP platforms that they can trust. Microsoft Dynamics 365 Business Central stands out not only for its functional breadth, but also for its deep investment in security, data governance, and future-ready AI controls. For Dynavics and our customers, this means confidence that your business backbone is safe, both now and into future.

Data governance and access controls

At the heart of any secure system lies strong data governance. Microsoft emphasises a structured approach: clear policies, role definitions, and oversight mechanisms to ensure data is handled consistently, from start to finish.

Business Central implements robust multi-layer access control. You can define permissions at the database, company, object (table), and record level, enabling the principle of least privilege across your organisation. Each user is assigned permission sets and roles tailored to their function, preventing unauthorised access even within a shared environment.

Each Business Central tenant lives in an isolated database (data isolation), so there’s no risk of cross-tenant data leakage.

Why retailers need smarter data

Retail leaders know that success hinges on visibility and speed.

  • Which stores are driving margin today
  • Where is stock selling faster than forecasts
  • How is online conversion trending hour by hour?
  • Traditional reporting tools can’t keep up. They rely on manual exports and end-of-day spreadsheets, meaning opportunities are missed and decisions and not in real-time.

    With a Dynavics Business Central solution integrated with change++ data expertise, retailers can move from after-the-fact reporting to live, actionable dashboard insights.

What Dynavics brings to retail

Dynavics specialises in effective, customer-focussed deployments of Business Central. With over 10 years experience, they’ve helped brands such as The British Museum, Kevyn Aucoin and Diptyque connect their financials, sales, service, and operations, efficiently and with ease.

Key benefits include:

  • Real-Time Dashboards: view sales, margin, and stock levels minute by minute, across stores, regions, or channels.
  • Self-Service Analytics: empower category and store managers to ask questions and drill into detail without waiting for IT or finance teams.
  • Automated Reporting: remove hours of manual work every week with automatically generated, customisable reports.
  • Multi-Channel View: bring eCommerce, bricks-and-mortar, and supply chain data together in one place.

All of this runs within the Microsoft ecosystem, so it’s secure, familiar, and scalable.

Better decisions, faster

Imagine spotting a sudden run on a trending product and rerouting stock within the hour, before shelves are empty. That would be smart; or identifying a drop in footfall at a particular location and adjusting staff schedules instantly, to meet customer expectations and not overspend on labour. Smart.

This is the power of combining Business Central’s retail-ready ERP with change++’s deep BI expertise, all cleverly scoped and implemented by Dynavics, to give retail client seamless and tailored functionality.

Built for UK retailers

From Making Tax Digital to multi-channel VAT compliance, UK retailers face unique pressures. The change++ and Dynavics partnership is designed to meet those needs:

  • Cloud-based and scalable, ideal for seasonal peaks.
  • Compliant with UK tax and financial reporting standards.
  • Cost-effective, so even mid-sized chains can compete with national players.

Ready to see it in action?

If you’re a retailer who is ready to supercharge your reporting and analytics, Dynavics and change++ can help. Ask us for a 30-minute walk-through, and see how your operations can benefit. Get in-touch today for friendly advice from our expert team and to find out more information.

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