Report on pipeline activity, lead conversion rates, and qualification outcomes Provide regular updates to the Sales & Marketing Director Share market insights, competitor activity, and customer feedback

Business Development Representative (BDR)

We are seeking an experienced and commercially driven Business Development Representative (BDR) to work closely with Sales and Marketing to qualify and nurture leads into high-quality sales opportunities, helping build a strong pipeline across our Microsoft Dynamics 365 Business Central and LS Retail solutions.

About Dynavics

We are a leading Microsoft Dynamics 365 Business Central and LS Retail partner, helping retail, hospitality, and distribution organisations transform their operations through modern ERP and retail technology. As part of our continued growth, we are expanding our sales and marketing function and are seeking an experienced Business Development Representative to play a key role in revenue generation across our portfolio of solutions.

About the Role

The Business Development Representative (BDR) will work closely with both the Sales and Marketing teams to qualify, nurture, and progress marketing-generated leads into Sales Qualified Leads (SQLs). This role is critical in ensuring a strong pipeline of well-qualified opportunities and a seamless handover to the sales team.

The successful candidate will be commercially driven, comfortable engaging with senior stakeholders, and experienced in solution-led sales environments, ideally within retail software, ERP or Microsoft ecosystems.

Lead Qualification & Nurturing

Engage with inbound & outbound marketing leads via phone, email, social, and digital channels
Qualify prospects based on defined criteria (industry fit, needs, budget, timeline, decision-makers)
Nurture early-stage opportunities to progress them to Sales Qualified Leads (SQLs)
Maintain accurate and up-to-date records in Hubspot CRM

Sales & Marketing Alignment

Work closely with Marketing to provide feedback on campaign performance and lead quality
Collaborate with Sales Executives to ensure smooth handover of qualified opportunities
Support outbound initiatives, targeted campaigns, and account-based marketing activities
Assist in building and refining lead qualification processes and messaging

Events & Brand Presence

Support trade shows, exhibitions, partner events, and conferences
Engage with attendees, qualify leads on-site, and ensure effective post-event follow-up
Represent the company professionally as an ambassador for our brand and solutions

Reporting & Insights

Report on pipeline activity, lead conversion rates, and qualification outcomes
Provide regular updates to the Sales & Marketing Director
Share market insights, competitor activity, and customer feedback

The Ideal Candidate

Experience:

5yrs+ experience as a Business Development Representative, SDR, or Inside Sales role
Experience working in B2B software, ERP, SaaS, or Microsoft partner environments
Strong understanding of lead qualification and sales pipelines
Confident communicator with experience speaking to senior decision-makers
Highly organised with excellent attention to detail
Comfortable working collaboratively across sales and marketing teams
Commercially minded with a proactive, “can-do” attitude
Resilient and comfortable working toward targets and KPIs
Strong relationship builder with excellent listening skills with desire to understand customer challenges and solutions

Desirable:

Experience with Microsoft Dynamics 365 Business Central
Experience with LS Retail or retail / hospitality solutions
Familiarity with CRM systems (Hubspot strongly preferred)
Experience supporting or attending trade shows and industry events

Why Dynavics

The Dynavics culture is based on transparency, empowerment, and support. At Dynavics, we understand that work is a huge portion of people’s lives, so it’s important to enjoy work, and who you are working with! We appreciate the views and opinions of each team member, and are passionate that ideas and suggestions never go unheard!

As well as working with an amazing bunch of people on great projects, you will have access to the following benefits ...

Competitive salary based on experience.
Competitive annual leave, including your birthday off.
Critical Illness and Death in Service cover.
Pension Scheme eligible to join from day 1.
Electric Vehicle Salary Sacrifice Scheme.
Employee Assistance Programme.
Mental Health First Aiders and a proactive approach to a positive workplace.
Opportunities for professional growth and development including Microsoft certification training.
A forward-thinking and digitally innovative work environment.
Access to the latest Microsoft tools and technologies for creating exceptional digital pre-sales experiences.

Customer First

We design every solution around our clients’ goals, shaping our innovation and delivery around their real needs.

Integrity

We act with honesty, transparency, and consistency, earning trust through actions, not promises.

Excellence

We hold ourselves to high standards, delivering robust, scalable solutions and dependable support.

Innovation

We push forward with new ideas and technologies to help clients stay ahead and operate smarter.

Collaboration

We work as true partners, aligning closely with clients and stakeholders to achieve meaningful, practical results.

JOIN OUR TEAM

Apply now!

If you are a passionate individual who is eager to grow with us, who is looking to join a friendly and approachable team, we would love to hear from you!