Powering Seamless Retail Fulfilment

The rise of e-commerce, omnichannel shopping, and real-time customer expectations have shifted fulfilment from a backend function to a front-and-centre competitive advantage.

This blog explores how TrueCommerce supports online order fulfilment in retail, the role Dynavics plays in implementing and supporting this solution, and how together, we deliver the tools needed to optimise operations across the retail supply chain.

The Fulfilment Challenge in Modern Retail

Retailers today face increasing pressure to meet customer expectations for rapid delivery, transparent tracking, and seamless returns. With UK e-commerce sales projected to reach over £150 billion by 2025, and 65% of UK consumers now expect next-day delivery as standard, efficient fulfilment has become mission-critical.

Key challenges include:

• Managing multiple sales channels (e.g., web, marketplace, in-store)
• Handling diverse order types and shipping options
• Keeping inventory data accurate in real time
• Integrating logistics partners and warehouse operations
• Meeting complex compliance and EDI requirements

Retailers that fail to optimise these functions risk order delays, stockouts, poor customer reviews, and lost revenue.

What is TrueCommerce?

TrueCommerce is a cloud-based integration platform that connects retailers with trading partners, marketplaces, logistics providers, and internal systems like ERP and warehouse management. Its capabilities span:

• Electronic Data Interchange (EDI): Automating order, invoice, ASN, and return processes
• Marketplace Integration: Seamless connectivity with platforms like Amazon, eBay, and Wayfair
• Order Management: Centralising data across channels for real-time visibility
• Shipping & Logistics: Integrating with carriers for automated label printing, tracking, and compliance
• Inventory Synchronisation: Keeping stock data accurate across channels

In short, TrueCommerce acts as the conduit for retail supply chains, ensuring smooth, accurate, and scalable operations.

TrueCommerce + Microsoft Dynamics 365 Business Central

When integrated with Microsoft Dynamics 365 Business Central, TrueCommerce unlocks even more value:

• Real-Time Data Sync: Orders, inventory, and fulfilment data flow seamlessly between channels and ERP
• Streamlined Financials: Invoices, payments, and returns are automatically recorded
• Automated Processes: Manual data entry is eliminated, reducing errors and speeding up fulfilment
• Scalability: Retailers can expand into new markets, channels, or products with minimal disruption

According to research from McKinsey, automated order processing can cut fulfilment time by up to 70% and reduce order errors by over 90%. That’s exactly the kind of transformation TrueCommerce and Business Central deliver together.

The Dynavics Difference

Dynavics is a certified Microsoft Dynamics 365 partner with deep expertise in retail and supply chain operations. As a TrueCommerce implementation and support partner, Dynavics helps retailers:

• Deploy Integrated Solutions: Fast-track implementation of TrueCommerce within existing Business Central setups
• Customise to Fit: Tailor fulfilment workflows, reports, and integrations to business needs
• Provide Ongoing Support: Offer UK-based training, maintenance, and strategic advice
• Future-Proof Operations: Ensure systems are scalable and adaptable for growth

Our hands-on, consultative approach ensures retailers don’t just adopt TrueCommerce but maximise its potential, both now and in the future.

Real-World Use Cases in Retail

1. Omnichannel Fulfilment

A lifestyle brand selling via its Shopify site, Amazon marketplace, and physical stores integrates all orders into Business Central using TrueCommerce. Fulfilment is automated, with real-time inventory updates and shipping label generation.

2. Wholesale Distribution

A homewares distributor uses EDI to manage orders from large retail partners. TrueCommerce automates order processing, ASN creation, and invoice submission, reducing admin massively.

3. Subscription Box Retailer

A growing subscription box company uses TrueCommerce to handle complex kitting and fulfilment workflows. Business Central tracks component inventory, while TrueCommerce coordinates logistics and returns. Efficient, traceable and compliant.

The Future is Bright

Together with Dynavics, retailers can meet rising customer expectations while maintaining profitability.

• Unified Order Data across all channels
• Real-Time Stock Accuracy with multi-location support
• Automated Shipping & Returns with full traceability
• Financial Clarity with instant invoicing and reconciliation
• Operational Efficiency through reduced admin and error rates

Whether you’re a small independent retailer or scaling into multiple markets, implementing TrueCommerce with Microsoft Dynamics 365 Business Central, will enable you to slash order processing times, Improve customer satisfaction, expand without operational bottlenecks and gain insight into every corner of your business.

As retail continues to evolve, now is the time to invest in connected, cloud-powered fulfilment solutions that make a meaningful difference.

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