NatureMetrics
Setting gold standards for delivering DNA-based biodiversity monitoring services.
.png?width=1920&height=1920&name=Untitled%20design%20(79).png)
About NatureMetrics
NatureMetrics is a biotechnology company specialising in biodiversity monitoring using DNA, effectively delivering “nature forensics.” They provide environmental sample collection kits that tell customers what species are present in rivers, helping researchers, governments, and businesses make informed environmental decisions. As the company scaled, they needed a robust business system to support their growth and complex, niche operational processes.
.png?width=1920&height=1920&name=Untitled%20design%20(77).png)
The Challenge
NatureMetrics was operating on a system that didn’t fully support their needs. Key challenges included:
-
Disconnected data across finance, operations, and e-commerce
-
Limited integration with other essential systems
-
Inability to manage field-collected data efficiently
-
A need for scalable processes to support rapid growth
They required a modern ERP solution that could unify their operations, provide real-time visibility, and support bespoke business workflows.
.png?width=1920&height=1920&name=Untitled%20design%20(74).png)
Why Dynavics?
We took the time to understand the unique detail of NatureMetrics’ business. Our friendly, knowledgeable, and proactive team delivered a solution that aligned with their niche needs and could scale as the business grew. NatureMetrics needed more than an off-the-shelf system; they needed a partner capable of designing and implementing a tailored solution that could adapt as their operations evolved.
.png?width=1920&height=1920&name=Untitled%20design%20(76).png)
Our Solution
We implemented Microsoft Dynamics 365 Business Central as the core system to manage NatureMetrics’ finance and operational processes. Key elements of the solution included:
-
Consolidation of data into a single, high-quality ERP system
-
Integration with e-commerce platforms to sell environmental sample kits online
-
Mobile app for field users to input sample data before it arrives in the lab
-
Barcode scanning functionality to instantly upload information to the system
-
Support for highly niche, scalable workflows as the company grows
.png?width=1920&height=1920&name=Untitled%20design%20(75).png)
.png?width=1920&height=1920&name=Untitled%20design%20(53).png)
Let’s See How We Can Help
Every business is different - and we’re always happy to explore what the right solution looks like for you. We’re here to chat, listen, and help you find the best path forward for your business.
