Beauty Built on Business Central

The UK beauty and personal care industry directly contributes more than £13.5 billion and supports nearly £27 billion when factoring in overall supply chain and employment; but, competition in this sector is fierce, and consumer expectations are high, so a robust ERP solution, that empowers beauty brands to streamline manufacturing, inventory & warehouse management, and store fulfillment, with precision and agility is key.

Let’s explore how Dynavics, Microsoft 365 Business Central, and our portfolio of hand-picked partner solutions, can really make a difference to operational efficiency.

Here are the top 10 reasons:

1. Manufacturing & Batch Tracking

From skincare serums to natural cosmetics, modern beauty products require precise batch and lot control, including ingredients traceability, and of course expiry management.

• Business Central offers robust lot tracking and manufacturing workflows
• Our value-added tools such as Continia and Food-Industry extensions for compliance, batch expiration, and allergen labelling are best in class

2. Smart Inventory & Warehouse Operations

Beauty businesses juggle multiple item types, from makeup palettes to skincare; from retail to e-commerce. Effective management demands accuracy and agility.

• Real-time inventory control across warehouses and stores
• Tasklet WMS, integrated by Dynavics, offers mobile scanning and streamlined warehouse workflows
• Alerts for low stock, expiry dates, and reorder thresholds, which are essential for perishable cosmetics

3. Omni-channel Store Fulfillment

With 34% of UK consumers preferring to buy beauty products online, and e-commerce growing rapidly, omni-channel readiness is essential.

• Business Central, integrated with Shopify or LS Retail, centralises web orders alongside in-store sales
• Unified loyalty and product data ensures brand consistency
• Dynavics helps brands tie loyalty points and SKUs across digital and physical channels for a coherent customer experience

4. Financial Control & Cost Insight

Whether ingredients, packaging or retail margins, cost control is crucial.

• Business Central’s financial tools manage multi-currency transactions, cost accounting, and accurate margin tracking
• Integration with Yavrio helps automate reconciliation, reducing manual errors and ensuring cash flow clarity

5. Demand Planning & Forecasting

Beauty trends shift rapidly and influencer-driven lines are rapid and then there are seasonal launches to contend with.

• Business Central’s inventory forecasting, backed by past sales and seasonal trends.
• Jet Reports adds dynamic analytics for product performance and campaign ROI
• Dynavics supports automated replenishment processes, aligned with peaks

6. Batch Quality & Expiry Management

Expiry-sensitive products demand strict tracking to maintain compliance and brand perception.

• Expiry flags and movements tracked in Business Central
• License environments boast 99.9% uptime with automatic Azure backups, critical for reducing any data loss

7. Integration with Microsoft 365 & Power Platform

• Embed data insights directly in Outlook and Teams, reducing app switching
• Automate workflows like product launch alerts or sales team reminders via Power Automate.
• Build custom Power Apps for store teams to use on the go

8. Global Compliance & Scaling

• Streamline exports across EU and US markets, with full traceability, multi-currency support, and statutory reporting
• Business Central supports 47 languages and 160+ countries
• Dynavics supports all GTM strategies, regulatory compliance, and seamless rollouts

9. Analytics & Insight-Driven Decision-Making

• Tools like Jet Analytics and Power BI generate dashboards for SKU performance, sales velocity, and campaign impact
• Tools help retailers track the success of TikTok-driven product spikes

10. Sustainability & Waste Reduction

Beauty businesses are increasingly under pressure for eco-conscious practices.

• Business Central can track CO₂ footprints and align with sustainability goals
• Dynavics helps brands monitor product waste, recommended markdowns, and eco-saving initiatives.

UK beauty and cosmetics are among the fastest-growing retail segments. By deploying Business Central with Dynavics’ expertise, beauty brands gain brand consistency and operational efficiency, through a proven, global ERP solution, with localised and trusted deployment and support.

Curious how this fits your brand’s journey? Get in-touch today for friendly advise from our expert team. Say hello here