Dynamics 365 for Marketing

Move beyond basic email marketing with personalised experiences helping you to generate more leads across multiple-channels

Nurturing prospects to establish business relationships

With Dynamics 365 for Marketing, you can generate more leads across multiple channels and nurture more sales-ready leads by moving beyond basic email marketing with personalised experiences

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Connect your customer experience with Dynamics 365 for Marketing

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Microsoft Dynamics 365 for Marketing

Multi-channel campaigns

With Dynamics 365 for Marketing, you can create and run multi-channel campaigns to attract the best leads from email marketing, web landing pages, LinkedIn, webinars, phone calls and events.

  • Easily create professional emails, landing pages, forms, and surveys using simple drag and drop design tools and configurable templates

  • Target the right audience and bring leads from LinkedIn by easily connecting with LinkedIn Lead Gen Forms

  • Organise events and webinars to generate more leads, strengthen relationships, and close more deals
  • Easily import leads from marketing lists using familiar tools such as Microsoft Excel
Multi channel campaigns with Dynamics 365 for Marketing
Lead management with Dynamics 365 for Marketing

Lead management

Generate leads by using real-time information to create highly relevant, perfectly timed messages. With Dynamics 365 for Marketing, you can easily track campaigns and analyse results, building profitable long-term relationships.

  • Develop a deep understanding using 360-degree view of every lead that includes latest information and interactions

  • Easily set up and guide the buyer’s journey based on their behaviour across multi-steps and multi-channel campaigns

  • Prioritise leads for wins by setting up multiple lead scoring models and sales readiness grades

Sales and marketing alignment

Connect your teams to close more deals! You can align your sales and marketing teams using this solution that lives together with Dynamics 365 for Sales on the same platform.

  • Securely share one source of information about contacts, leads, and customers to understand how every interaction impacts results

  • Prioritise leads based on campaign behaviour, and enable teams to focus on high-value prospects

  • Connect sales and marketing processes to automate nurture, hand-off, and track the progress of every lead

  • Use familiar Office 365 tools to work together with colleagues, leads, and customers

Align sales and marketing with Dynamics 365 for Marketing
Marketing analytics with Dynamics 365 for Marketing

Marketing analytics

Increase your marketing ROI by tracking campaign performance and identifying your best lead sources and marketing activities with configurable dashboards. By bringing together sales and marketing results, you can help track and increase the impact on your business.

  • Get a complete picture about demand for your products or services

  • Manage a healthy leads pipeline by identifying leads in various stages, removing any bottlenecks, and delivering more high-quality leads

  • Know which type of campaign activities trigger your best leads to repeat them

  • Conducting online surveys to better understand your customer needs

Event management

With Dynamics 365 for Marketing, you can organise events with ease. Attract more attendees and improve event experiences by managing webinars and in-person events with an easy-to-use portal.

  • Organise your teams to generate more leads, strengthen relationships and close more deals

  • Create webinars and simulcasts with attendance metrics – in partnership with industry-leading webinar provider ON24

  • Manage in-person event registration, speakers, attendee logistics, sponsors and venue rooms

  • Review attendance history to generate leads and follow up to strengthen relationships

Event management with Dynamics 365 for Marketing
Know your customers with Dynamics 365 for Marketing

Know your customers

Creating a seamless customer experience starts with well-connected tools. By unifying your sales and marketing content, data, and processes together with Dynamics 365 and Adobe Marketing Cloud, you gain a complete view of your customer.

You’ll know about all the interactions customers have had with you to help create a seamless experience for them – whether they’re responding to your marketing campaigns or speaking with your sales team. This enables you to:

  • Deliver consistent messaging between sales and marketing

  • Increase retention rates, reduce sales cycles, and increase close rates

  • Drive revenue and marketing ROI with campaign management tools

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