How we uniquely enhance UK Luxury & Experiential Retail

Walk into a great UK store right now, perhaps Liberty’s curation and scent bar, a Selfridges pop-up buzzing with DJs, or Fenwicks with it’s in-store CX staff, and you can feel the shift. Retail is no longer just “product in, product out.” It’s theatre with a cleverly orchestrated back office; and the winners are the brands that pair remarkable experiences with solid operational control.

This article shows how we combine one of our core solutions, LS Retail (for unified POS, loyalty, and omnichannel) with Microsoft Dynamics 365 Business Central (for finance, inventory, supply chain, projects and more), so premium and experience-led retailers deliver smarter, leaner and faster for the best possible CX.

UK Retail at a Glance

• UK retail sales are huge, and still one of the economy’s most competitive markets.
• Online is powerful, but physical stores still matter, and remain the dominant channel, with footfall data showing continuing month-by-month swings that demand agile planning
• July 2025 retail sales were up 2.5% YoY, with non-food rebounding, but margins are tight and operating costs are rising, so operational sharpness is a competitive advantage
• In luxury, London’s investment volumes and growth remain robust, with forecasts showing that British luxury could contribute £125bn by 2028 with the right conditions, evidence that premium retail is strong
• Experiential retail continues to pull footfall: Westfield’s long-running “How We Shop” studies show consumers paying more for immersive experiences, and expecting more store space dedicated to them, sentiment that’s now visible in today’s store programming and pop-up plans

How we put YOU in the Driving Seat

As a Microsoft Business Central partner and LS Retail Diamond Partner with a track record in premium and experience-led retail (Space NK and Diptyque as examples). Dynavics delivers implementation, optimisation, and support; and brings an ecosystem of carefully selected partner add-ons (Tasklet WMS, Jet Reports/Analytics, Continia, TrueCommerce, Shopify, Yavrio and more), to further customise to your exact retail needs.

Microsoft  Business Central is a cloud ERP trusted by tens of thousands of SMBs to connect finance, sales, supply chain, projects, warehousing and more, updated continuously, embedded with Microsoft 365 and Power Platform.

LS Retail / LS Central is a unified retail platform that extends Business Central with POS, clienteling, promotions, replenishment, loyalty, e-commerce and hospitality capabilities, so that head office, store operations and POS all share one version of the truth.

So, instead of stitching point solutions and reconciling data at month-end, you get an integrated, real-time retail stack, from fixed and mobile POS to merchandising, finance and forecasting, implemented by a team that has lots of experience and dedication in this sector.

Exploring Luxury Retail

Luxury is unforgiving; low tolerance for out-of-stocks, high customer expectations for service, VIP appointments, bespoke orders, multi-currency sales, and flawless post-purchase care.

How we Help

Clienteling & POS that knows the customer

• • Unified customer profiles at POS (purchase history, wishlists, repairs, returns entitlement)
  • Appointment booking & private selling flows; effortless payment options including tokenised cards and wallets; loyalty that spans channels

Assortment, pricing & promotions controlled centrally

• • Curate capsule collections by store, region or event
  • Run targeted promotions without breaking luxury price architecture
  • Push to POS/e-commerce in one move; roll-back safely post-event

Inventory you can trust

• • Real-time stock by store, stockroom, warehouse; serial/lot for high-value SKUs; automated replenishment keyed off sell-through and lead times
  • Click & collect and ship-from-store logic that protects availability for VIP appointments

Finance, multi-entity & compliance

• • Consolidation, intercompany, multi-currency and tax built into BC; automated invoice capture/approval with Continia; bank reconciliation with Yavrio

Luxury-grade analytics

• • Jet Reports/Analytics and Power BI for GMROI by capsule, attach rates (e.g., accessory to hero SKU), conversion and dwell correlations by event

Our team’s luxury experience creates a better operational process fit;  elegant returns/repairs, region-specific assortments, and store-level P&L views that match how luxury leaders actually run the business.

Exploring Experiential Retail

How we Help

From music-driven shopping nights to immersive pop-ups and ticketed activations, experiential pulls people in, and persuades them to spend more.

Ticketing, bookings & events

• • Create timed events and capacity controls; pre-paid add-ons (e.g. personalisation bars, workshops)
  • Redeem tickets and upsell at POS; reconcile revenue back to finance instantly

Staffing for the peaks

• • Use Power BI to identify hour-by-hour footfall and conversion; auto-build rosters (Power Automate) for late-night or seasonal programming
  • Tie labour to revenue to protect margins

Pop-ups without the pain

• • Spin up mobile POS with full product/price/loyalty; set pop-up as a virtual location for on-hand visibility; batch receive event-only SKUs; decommission cleanly when done

Retail and hospitality in one

• • For concepts that blur F&B (mixology classes, tastings), LS Retail’s hospitality modules capture recipes, KDS, and table service alongside retail promotions

Measure the “experience halo”

• • Track spend per visitor on event days vs. typical days; measure attach rates for event-featured SKUs; follow-up CRM journeys post-attendance

Omnichannel Retail

How we Help

Click & collect isn’t just convenient; across multiple studies it boosts basket sizes and keeps customers in your ecosystem. With LS Retail and Business Central, click & collect becomes native: allocate from the right node, surface alternative stores, message the customer automatically, and recognise loyalty at pickup. Ship-from-store: clear rules prevent stock cannibalisation for VIP appointments.

• Endless aisle: serve the long tail without clogging prime real estate
• Unified returns: refund logic that respects promotions, vouchers and loyalty without end-of-day reconciliation drama

Our experience makes it Simple

We quickly and efficiently make the operation stack very simple, leaving you to focus on your customers and gaining increased business engagement, for example:

Storefront & touchpoints

• LS Retail POS (fixed & mobile), self-checkout if relevant
• Clienteling app with customer and inventory context
• Ticketing/booking (native flows or integration into LS Retail)

Head office

• Merchandising, pricing and promotions in LS Retail
• Finance, purchasing, landed cost, projects in Business Central
• WMS & mobility (Tasklet) for accurate receiving, picking, and stock counts
• AP automation & expenses (Continia), banking (Yavrio), e-comm (Shopify/Sana), EDI (TrueCommerce)

Insight

• Jet Reports/Analytics for fast financial and retail reporting
• Power BI for fleet dashboards and store coaching

The bottom line

Luxury and experience-led retailers are unique, and our experience with premium brands means process design and analytics arrive pre-tuned for the KPIs you care about.

Because Dynavics is both a Business Central specialist and an LS Retail Diamond Partner, you get one accountable team for POS, omnichannel, finance, and data, plus an ecosystem of add-ons already proven in retail.

We will work at your pace, maybe starting with core POS and finance; adding clienteling, mobile inventory, loyalty, and advanced replenishment as you grow; we will work with you to scope a solution that adds meaningful values as and when you need it.

The combination of Business Central (as the real-time ERP), LS Retail (as the unified retail layer), and Dynavics (as your retail specialist and LS Retail Diamond Partner) gives leadership teams what the moment demands: one stack, one truth, faster decisions, and better experiences.

Get in-touch today for friendly advise from our expert team. Say hello here