Transforming the Visitor Experience with Business Central

In the age of digital convenience and experience-driven tourism, museums, heritage centres, and cultural attractions must offer more than compelling exhibits, they need seamless operations and exceptional visitor engagement. From streamlined ticketing to personalised customer journeys, the right technology can turn one-time visitors into loyal supporters.

At the heart of this transformation is Microsoft Dynamics 365 Business Central, and the expert implementation and support provided by Dynavics.

As active participants in the cultural sector, including regular attendance at the Museums + Heritage Show at London Olympia, Dynavics understands the unique operational needs and ambitions of cultural institutions across the UK.

Museums Are Evolving: Digital Matter

Today’s museum visitor expects more than a paper ticket and a static display. They want:

• Flexible ticketing and booking options
• Memorable, personalised experiences
• Engaging gift shops and cafes
• Digital memberships and loyalty schemes

And with over 130 million annual museum visits in the UK, the opportunity for deeper engagement is huge if systems are in place to support it.

Cultural organisations using integrated solutions report 25% higher retail revenue per visitor – Legacy tech just doesn’t cut it. That’s why many institutions are now adopting integrated solutions like Microsoft Dynamics 365 Business Central, in order to future proof their enterprise,

How Business Central Makes a Difference

Smarter Ticketing and Memberships

With integrated ticketing, Business Central can help manage:

• Online and in-person sales
• Timed entries and group bookings
• Tiered memberships
• Gift aid and donation tracking

All transactions feed into one system, eliminating the need for spreadsheets or disconnected tools.

Loyalty & Donor Engagement

70% of donations to UK museums come from repeat visitors. So Business Central creates loyalty programmes and donor recognition systems that:

• Track visit frequency and purchase history
• Offer discounts or rewards in cafes and gift shops
• Support CRM-style donor engagement with segmentation and automated communications

Gift Shops and Hospitality

With integrated retail (such as LS Retail), museums can:

• Offer seamless point of sale experiences
• Enable click-and-collect or online merchandise sales
• Automate inventory restocking

Cross-selling from exhibit to gift shop becomes effortless, and you gain data on what your visitors love most.

Unifying the Visitor Journey

82% of museum-goers say they’d visit more often if experiences were more tailored. From a mobile ticket to a latte in the café, to a loyalty voucher at the shop, Business Central ensures:

• One customer profile across departments
• Consistent service and messaging
• Insights to improve operational planning

We Understand This Space

Dynavics doesn’t just implement technology, we partner with cultural organisations to future-proof experiences with our deep knowledge in this space.

• Ticketing integrations
• Microsoft Dynamics 365 and LS Retail
• Shopify for online stores
• Jet Reports for performance insights

We are here to help you go from reactive to proactive, and our presence at events like the Museums + Heritage Show at London Olympia this May, is a testament of our commitment to you. Grab a free pass to the event and explore the full event programme here